Shop Downtown Saturdays in Waterloo


posted on Wednesday, November 14, 2018

Holiday Pop-Ups_Logo

After a successful launch in 2017, Main Street Waterloo (MSW) is excited to host Shop Downtown Saturdays: Holiday Pop-Ups and Shop Local Saturdays again this holiday season.  The event which promotes shopping, and supporting local businesses in downtown Waterloo kicks off on November 24 with Shop Small Saturday. 

Join us throughout downtown Waterloo each Saturday between Thanksgiving and Christmas to shop local for all of your holiday and gift-giving needs.  The Holiday Pop-Ups and Shop Local Saturdays will take place on November 24, December 1, 8, 15, and 22 with locations being open from 11am-5pm

MSW is excited to feature 20 pop-up shops and over 30 downtown retailers with unique merchandise and one-of-a-kind finds available for purchase.  Offering items such as vintage and modern furniture, housewares, home décor, fine art, jewelry, accessories, locally handcrafted teas, homemade goods, and a Winter Farmers Market; downtown Waterloo will be the place to do all of your holiday shopping.

Holiday Pop-ups_Pillow

2018 Participating Pop-Up Vendors

This holiday season there will be 20 pop-up vendors, including a Winter Farmers Market with several vendors located in one spot! 

  • Calico Hen House | 200 W 4th St
  • Laughing Tree | 607 Sycamore St
  • Molly Weber Creative | 216 E 4th St
  • Paparazzi Jewelry | 501 Sycamore St (Black’s Building E 4th St window)
  • Poppycock | 501 Sycamore St (Black’s Building Sycamore St window – same location as last year)
  • Repurposed & Crafted from the H.E.A.R.T. | 10 W 4th St (River Plaza Building W 4th St entrance)
  • Simply Artful | 10 W 4th St (River Plaza Building W 4th St entrance)
  • Waterloo Black Hawks Merchandise Store | 312 W 4th St
  • Winter Farmers Market (multiple vendors) | 10 W 4th St (River Plaza Building Cedar St entrance)
  • White & Yellow T-shirts Co | Location to be announced soon

Holiday Pup-ups_Outside

Downtown Retail Extended Hours

In addition to the holiday pop-ups, downtown retailers will be open extended hours to help you! Be sure to visit the MSW Facebook event and website to keep up-to-date with participating locations, weekly specials, events, and additional in-store pop-up services.

For more information please call the MSW office at 319.291.2038 or email  

- Jessica Rucker, Main Street Waterloo
Photo Credit: Beth Keeney, Main Street Waterloo

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