Shop Downtown Saturdays in Waterloo


posted on Thursday, November 30, 2017

Shop Downtown Saturdays_Finery
Finery Bridal & Trend Boutique, 620 Commercial St

Small businesses all across the country recently celebrated Small Business Saturday, a shopping holiday that encourages people to support small businesses by shopping small and shopping local during one of the busiest shopping times of the year. Downtown Waterloo got in on the “Shop Small” movement as well and even kicked off a brand new event this year called Shop Downtown Saturdays.

From now until December 23, Main Street Waterloo will be hosting Shop Downtown Saturdays from 11am-5pm throughout the downtown district. Not only will you be able to shop at a variety of existing downtown retail shops, there will be ten pop-up shops selling antiques, furniture, home décor, holiday gifts and more.

A couple of things to note…
1. Be sure to revisit the pop-up shops throughout the holiday season. Many will be adding new items to their inventory each week.
2. Some of the shops will be open additional hours or available by appointment, so visit their Facebook page for hours of business.

Shop Downtown Saturdays Pop-Up Shops:

Downtown Waterloo Store
212 E 4th St
Share the Waterloo love this holiday season and outfit your family and friends with a Downtown Waterloo or #IDigWaterloo t-shirt. Or, stuff their stocking with a Waterloo stainless steel tumbler.

Elite Status
208 E 4th St
Shopping for that special someone or maybe that special someone is you. Stop by Elite Status for designer handbags (Coach, Kate Spade and Michael Kors just to name a few) in all styles and sizes.

Shop Downtown Saturdays_Epic Finds
Epic Finds, 229 W 4th St

Epic Finds
229 W 4th St
From seating to wall art, owner Greg Brown has some pretty Epic Finds. He specializes in Mid-Century modern furniture and home décor, and he’s “picked” some amazing pieces for his holiday pop-up shop.

615 Sycamore St
This pop-up shop is full of unique home décor elements and features handmade goods made by 14 different local makers. Plus, each Saturday you’ll have the opportunity to meet one of their makers and see first-hand how these items are made.

Shop Downtown Saturdays_Goods
Goods, 615 Sycamore St

Ladybug Antiques
219 W 4th St
Deck the halls with antique and vintage finds from Ladybug Antiques. Or, maybe you’re looking for the perfect item to repurpose into something new this winter.

Laughing Tree
607 Sycamore St
Step inside the Laughing Tree pop-up shop for delicious, hand-blended teas like Holiday Spice (aka “Christmas in a Cup”). Shop owner Eliz Guyer is an avid tea enthusiast and has over 30 different tea varieties to choose from. 

Shop Downtown Saturdays_Laughing Tree
Laughing Tree, 607 Sycamore St

Paparazzi Jewelry
208 E 4th St
Find the perfect accessory to go with your holiday attire at Paparazzi Jewelry. This pop-up shop features a variety of women’s necklaces, bracelets and earrings.

501 Sycamore St
Located inside the Black’s Building, this pop-up shop has an eclectic mix of furniture and home décor items. Accessorize your home for the holidays with a one-of-a-kind piece from Poppycock.

Shop Downtown Saturdays_Simply Artful
Simply Artful, 212 E 4th St

Simply Artful
212 E 4th St
Enjoy simple, yet artful holiday gift items from Simply Artful. Hand-painted furniture, signs, pillow covers, tea towels and more can be found inside this cozy little shop.

Two Line Jump
216 E 4th St
Looking for that customizable gift this Christmas? Look no further than Two Line Jump. You’ll find tons of handmade gifts and treasures, including drinkware, dish towels, and pillow covers.

While you’re downtown, be sure to stop by all of the other retail shops and grab a bite to eat too. For a complete list, visit the Shopping and Dining sections on

For a full listing of holiday events taking place in the Cedar Valley, check out our events calendar. Plus, share your holiday photos with us or tag them with the hashtag #IDigWaterloo. You can find Travel Waterloo on FacebookTwitter and Instagram.

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