on Tuesday, July 14, 2015
Last month, I represented Waterloo in promoting Iowa Ag Tours at IPW 2015 in Orlando, Florida. Put on by the U.S. Travel Association, IPW is the travel industry's premier international marketplace and largest generator of travel to the U.S. - it is NOT your typical tradeshow.
In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and over 1,300 international and domestic buyers from 70+ countries conduct business negotiations that result in the generation of more than $4.7 billion (that's billion with a B) in future Visit USA travel.
So you may be wondering...what exactly is Iowa Ag Tours? Iowa Ag Tours is a collaborative effort between four communities in Iowa: Ames, Dubuque, Quad Cities, and Waterloo. Iowa Ag Tours is a customizable, agricultural-related tour across the state of Iowa.
Here is one of the routes groups can take:
This was Iowa Ag Tours' third year attending IPW. We had a lot of successful appointments, and it was great visiting with both new and returning delegates. In addition to our fantastic booth location, this year we had a John Deere Gator at our booth. The Gator was a hit to say the least! Delegates had the opportunity to take a professional photo on the Gator, which we then emailed to them as a momento of their experience at the Iowa Ag Tours booth.
If your group is interested in booking an Iowa Ag Tour, please contact Erin Schmitz at the Waterloo Convention & Visitors Bureau for more information.
- Erin Schmitz, Waterloo Convention & Visitors Bureau